The household name Four Square emerged in the 1920s out of the Foodstuffs grocery buying co-operative. Foodstuffs' founder, Mr J Heaton Barker, became concerned at the activities of the grocery chain stores of the day that were making life very difficult for independent grocers in Auckland.
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During the 1950s the Foodstuffs advertising department designed the famous Four Square man, or Charlie as he is more affectionately known.
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